Record No.
MRB-2026-005591
Largest Single-Day Online Shopping Event in the World
Business & Industry
No Photo
Record Holder
Alibaba Group
China
Category
Business & Industry
Country
China
(
CN )
Achievement Date
—
Verification Status
Reference
Record Description
China's Singles' Day shopping festival, promoted heavily by Alibaba since 2009, generated a record $84.5 billion in gross merchandise value on Alibaba's platforms alone in 2021, dwarfing sales seen on events like Black Friday. Alibaba has since stopped disclosing exact figures, but the event, now spread across multiple Chinese platforms, is still regarded as the largest annual online shopping event in the world.
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